Converge 2014, the industry academia confluence at SIOM has been setting benchmarks since the earlier two weekends and it was all set to mark the commencement of Analytics Converge by bringing in esteemed speakers in the field of Analytics together for sharing their insights and experience on the same dais. The event was honored by the august presence of Mr. Rajkumar Mylvanganam (Senior Associate Consultant, Robert Bosch Engineering and Solutions Limited) and Mr. Prakash Lekkala (Senior Data Architect, Robert Bosch Engineering and Solutions Limited), Mr. Shreekant Shiralkar (Global Head-SAP Analytics Center of Excellence, TCS), Mr. Vignesh C V (Analytics Manager, BRIDGE i2i Analytics Solutions Private Limited), Mr. Amit Das (Analytics Manager, 3i Infotech), Mr. Manoj Deshmukh (Senior Manager-Customer Operations, Entercoms) and Mr. Amaninder S Hajarah (Senior Consultant-Business Process Management, Accenture Management Consulting).

The event started with a video encompassing the importance of Analytics at the organizational level and its wide scale penetration. The ceremonial lamp lighting ceremony by representatives of various stakeholders of the event gave the auspicious event a beautiful start. Thereafter, Dr. Vandana Sonwaney welcomed the members of the practicing fraternity and requested them to share their insights on Analytics and Big Data. She urged the eager young minds to take advantage of this unique opportunity and gain from the wisdom of the veterans.

Mr. Rajkumar Mylvanganam conducted the first session for the day, on the topic ‘Analytics - Real power of Business’. He spoke about Internet of Things (IoTs) and connecting the dots between business challenges to solutions through data analysis. He discussed about how team competencies and predictive modelling is essential for analytics team. Mr. Prakash Lekkala also shared his insights over analytics solution for manufacturing sector and being a Data modeler, he discussed about the data being the most important part in analytics.

This was followed by a lively session by Mr. Shreekant Shiralkar, who is global head in TCS for SAP Analytics center of excellence and he has authored several books on SAP. The topic for his discussion was ‘Data Driven Decisions in Business’. He explained how data plays crucial role in making decisions and strategies in business. He also shared his experience in a prestigious oil industry and linked it fluently with the discussion topic.

The next session was taken over by Mr. Vignesh C V, who showed how the analytics can be merged with marketing campaigns. He presented us with the topic about the purpose and challenges of marketing analytics. He also discussed about the direct and digital marketing and various testing models used for measuring marketing campaign.
In the post lunch session, Mr Amit Das, an alumnus of IIM Bangalore, delivered critical insights to the students on the relevance of insignificant data in analytics. He also dwelled on the career progression options for students in the analytics domain. Whilst entailing analytics in his presentation, he made the students aware of the challenges circumventing the analytics field and the impediments which reiterate consistently. Mr. Das’ session was jovial and readied with pragmatic examples presented to the students at each step of knowledge deliverance.

Mr. Manoj Deshmukh was the next speaker for the day. He started off his session with the Netflix story; reinvigorating the student’s attention to the significance of analytics in a layman’s life. His story was then followed by the bullet points: ‘the application of analytics in the corporate world’, thus presenting contrasting usefulness of analytics in the corporate, as well as personal lives of the people. He kept the evolution part of the hot topic for last, where he elucidated the emergence and rise of analytics, summarizing it as a confluence of several fields.

The evening’s last speaker was easily recognizable as the most energetic of all. Mr Amaninder S. Hajrah, chronicled the Business Process Management and its life cycle. He portrayed its significance in cost reductions with the help of a video wherein a pizza delivery chain utilized the same tool and evolved into a major franchise pizza delivery player. Mr Hajrah’s flair was aggravated by the real life examples of street vendors he was presenting to the students, to make them comprehend the message they were put across. His business expertise was evident by the technological prowess he illustrated in his inventory management slides, through which he expounded the significance of analytics for the same.

The analytics converge of 2014 was a thought provoking and knowledge imbibing session in a true sense for the students. The students delved deep into the analytics domain, succourance of the sagacious speakers who provided prescience to the future managers of SIOM. So let there be many more, greater converges to come in the years to follow, which could help the institute grow in correlation with its cherished students.

Written by Dhaval Siddhpuria and Vinayak Bakshi : Class of 2014-16

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